This reference guide is your PFP atlas, with the information you need to plot a route to successfully add personal financial planning as another value-added service to your established practice. 

Client retention is a key factor in the success of any firm. Deepen your relationship with your clients and increase their reliance on you as their trusted adviser by providing formalized personal financial planning offerings.

Topics covered in this reference guide include the following:

• Scope of PFP services
• Developing, organizing, and managing a PFP practice
• Assessing costs and risks
• Setting fees
• Documenting the engagement understanding
• Marketing PFP services
• Legal, regulatory, compliance, and fiduciary considerations
• Common models for adding investment advice
• Registration requirements for investment advisers
• Where to locate 
• Additional resources and support