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Take Your Marketing Online! Proven Ways to Grow Your Firm in the Digital Age Logo aicpa

  Bonnie Buol Ruszczyk with Kelly Lucas and Sarah... |   Free |   AICPA |   20 May 2015 |   AICPA Store

Give your online presence a boost! Grow your firm.

The internet has spurred a massive change in the way that successful firms market themselves and their services. These days you aren't just trying to push your message to the right people--potential clients are seeking and finding accounting firms through websites, search engines, blogs, and social media. Does your firm's online presence ensure that your ideal clients can find you? Will they like what they see when they do?

In this comprehensive guide, CPA firm marketing expert Bonnie Buol Ruszczyk teaches you the art of growing your firm in the digital age, guiding you through exercises to help you uncover your firm's unique value while sharing proven techniques for communicating that value through the most effective online channels. Learn how to:

  • Build your marketing plan
  • Improve your website
  • Become a thought leader
  • Start a successful blog
  • Get the most out of content marketing
  • Create an effective social media presence
  • Maximize search engine optimization
  • Understand analytics
  • And more!

This is the CPA's accessible, thorough explanation of modern marketing techniques. Following Bonnie's clearly laid out steps to success, you'll be able to enhance your professional reputation and allow your firm to thrive in the digital age.

TESTIMONIALS "While it's impossible to receive a one-size-fits-all marketing plan, Bonnie manages to provide readers with enough guidance, tips and tools to help even the marketing-adverse develop relevant marketing strategies and tactics. Online marketing had never been so easy to understand or implement." –Katie Tolin, Regional Marketing Director, BDO, Immediate Past President (2014-2015), Association for Accounting Marketing

"With digital marketing changing so quickly, it may seem hard or intimidating for some to try to keep up. Even given these constant changes, this book provides a good solid foundation for newcomers to digital marketing while also providing some new insights for those who've been around the digital marketing block. So whether you're looking to get started or just want confirm you've got your bases covered already, there's something in here for all experience levels." –Laura Snyder, Crowe Horwath LLP

Information about the eBook option

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Topics covered:
  • Firm practice management: Technical: Practice growth , Intermediate

Bonnie Buol Ruszczyk brings a comprehensive eye to accounting marketing and communicates its online transition in language that is easy to understand and apply. She is widely recognized as a go-to expert in the industry, having worked as the marketing director for an accounting firm before starting her own successful agency and going on to be named as one of Accounting Today's Top 100 Most Influential People two years in a row.