Give your online presence a boost! Grow your firm.
The internet has spurred a massive change in the way that successful firms market themselves and their services. These days you aren't just trying to push your message to the right people--potential clients are seeking and finding accounting firms through websites, search engines, blogs, and social media. Does your firm's online presence ensure that your ideal clients can find you? Will they like what they see when they do?
In this comprehensive guide, CPA firm marketing expert Bonnie Buol Ruszczyk teaches you the art of growing your firm in the digital age, guiding you through exercises to help you uncover your firm's unique value while sharing proven techniques for communicating that value through the most effective online channels. Learn how to:
This is the CPA's accessible, thorough explanation of modern marketing techniques. Following Bonnie's clearly laid out steps to success, you'll be able to enhance your professional reputation and allow your firm to thrive in the digital age.TESTIMONIALS "While it's impossible to receive a one-size-fits-all marketing plan, Bonnie manages to provide readers with enough guidance, tips and tools to help even the marketing-adverse develop relevant marketing strategies and tactics. Online marketing had never been so easy to understand or implement." –Katie Tolin, Regional Marketing Director, BDO, Immediate Past President (2014-2015), Association for Accounting Marketing
"With digital marketing changing so quickly, it may seem hard or intimidating for some to try to keep up. Even given these constant changes, this book provides a good solid foundation for newcomers to digital marketing while also providing some new insights for those who've been around the digital marketing block. So whether you're looking to get started or just want confirm you've got your bases covered already, there's something in here for all experience levels." –Laura Snyder, Crowe Horwath LLPInformation about the eBook option
If purchasing this title as an eBook, please note that it is intended for a single user. An eBook is a downloadable file that will be accessible immediately after completing your purchase. Access to the download link expires 180 days from the purchase date. Download the file before this time elapses. Before downloading your eBook, you must:
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Bonnie Buol Ruszczyk brings a comprehensive eye to accounting marketing and communicates its online transition in language that is easy to understand and apply. She is widely recognized as a go-to expert in the industry, having worked as the marketing director for an accounting firm before starting her own successful agency and going on to be named as one of Accounting Today's Top 100 Most Influential People two years in a row.