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Marketing Management for Non-Marketing Managers Logo cgma

  £25.00 - 29.00 |   2018 |   CGMA Store

Although marketing-related expenses are a significant portion of most organisations' budgets, it is often difficult for those with budget oversight to get a clear picture of the returns on their marketing investment.

This book offers practical ways for non-marketing managers and executives to measure and improve marketing returns.

It provides the necessary tools to correctly assess the potential of your marketing and evaluate the returns.

Topics discussed:

  • Analysing marketing returns
  • Marketing plan failures
  • Evaluate marketing ROI
  • Management of marketing investments

Who should take this course?

  • Financial professionals responsible for measuring and reporting the impact of various marketing activities and expenses
Topics covered:
  • Management accounting: Business: Strategy, Foundational