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Digital skills

Making sense of micro-targeting Logo cgma

  Jim Newcomb |   Free |   Aug 2019 |   FM magazine

Micro–targeting uses digital data to pinpoint highly specific audiences. This is not a new concept but the advent of digital technologies has increased the ability to identify smaller discreet targets. The article describes the processes used and the need for training the right people. Technology on its own is not the answer.

Topics covered:
  • Management accounting: Digital skills: Data analytics, Advanced